On the flipside is the sales person attempting to cut corners in a mad dash to contribute to the quarterly report. As a sales professional, you’ve probably seen your share of that. Often, when clients are rushed or impatient, they’re not at all open to considering actual good alternatives. No matter what the root cause, poor decision-making is at the heart of shortcutting. Sometimes being uninformed leads them to buy impulsively other times it’s simply a desire to get the deal over with. In a similar way, convenience and price factor in with clients looking to “solutionize” with a shortcut, instead of taking the necessary time and energy to evaluate all available options and find the best match for their needs. You’ve not only spent good money on an item you won’t really use, you’ve wasted something even more precious, your time. So you buy impulsively, based on price, only to discover later that buyer’s remorse has already set in. You know how it is when you’re tempted by something you really want: You’re full of blind excitement and intoxicated by a so called good deal. Whether you’re the sales professional or the client, cutting corners will ultimately mean short-changing yourself one way or another. And oftentimes they do more harm than good. However tempting they may seem, rarely do they lead to success or satisfaction. In most walks of life, aside from actual walks in life, shortcuts can be a liability.
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